Logo Design SF Bay Area

 A logo is a graphic symbol used to give public recognition of your business or product. It’s on your website, your stationary, your business vehicles, and used extensively for advertising. The logo is the centerpiece of branding your business. Simplicity is often the key quality of a perfect logo.

A good start to begin logo design is to research what your competitors logos look like. Do you want to use letter intials or just an icon? Do you want to use the full name and include a tag line of just a simple font style for the business name? Color also plays a critical role in defining a logo as well as white space.

Below are ten of the top rated best logos:  (notice the simplicity and inherent message in these designs)

#1 Fed Ex: The use of color and lots of white space are key components. Notice the sneaky arrow between the E and the x? It’s an illusion created by the white space. A fact that Fed Ex moves boxes and freight. Clean and simple!


#2 Shell: This logo uses the bright colors necessary so that speeding motorists could recognize a gas station from a distance. Allows the motorist the decision time to make a stop.


#3 Nike: The worlds most recognizable symbol. A simple swoosh that defines movement in its simplest form. The symbol was originally the outline of the winged Nike goddess from ancient Greek religion.


#4 Woolmark This is a very beautiful logo that represents a quality product. It is elegant yet simple. Represents a skein of wool.



#5  Apple: The first Apple logo was a drawn image of  Sir Isaac Newton sitting under a apple tree working on the law of gravitation. The bite out of the apple represents one byte of computer information. Brilliant representation



#6 Target: Large retail store in the US. The symbol was conceived at the onset of the stores identity. Used to symbolize the stores aim to satisfy the customer.



#7 Red Cross: Iconic symbol used for protection and neutrality. Was derived from the Swiss flag of reversed colors during the Geneva Convention.



#8 Underground: The very basic colors red, white, and blue are used with a simple circle with a line of text drawn through it. This logo became a basic model for the modern logo.


#9 IBM: This current version of the IBM logo is the result of continued company changes which started in 1888.



#10 I Love New York: This logo was designed by Milton Glaser in 1977 who was a lifetime resident and lover of his city “New York”.

Thomas Arrington

Thomas Arrington

Web development & graphics

Ph. (510) 680-3086

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